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I'm an award-winning finance journalist with marketing expertise and business acumen. I offer engagement-generating, personal finance and small business development content writing services to thriving—high growth or established—blogs and media outlets. My passion is to help your consumer readers make their dollars make sense and operate their business with growing wealth as their focus. My business goal for Get Money Moxie is to produce targeted, shareable editorial content that fits seamlessly into your 360-degree content marketing strategy to help you build your desired audience relationships. Let me benefit your business with my strategic content writing expertise. Please contact me about your appropriate editorial content project or journalism assignment. (If you're representing an enterprise-level wealth industry or financial brand that has strategic corporate communications needs (including change management communications, CSR, internal communications for employee experience or equitable D&I messaging), please visit Thrive Wealth Communications to learn how I help your organization.)

5 Ways Original Content Converts Your Brand’s Site Visitors Into Clients

Today, I work almost exclusively with thriving corporate brands, content marketing companies, small business or commercial law firms on strategic content writing projects. These are successful enterprises that didn’t get to their level be happenstance. Great marketing helped. The majority not only understand content marketing strategy, but they also have marketing teams or a manager …

Should wealth managers hire journalists to ghostwrite communications content?

It’s increasingly important in this era of information overload for your wealth management firm to capture the attention of your target client with messaging focused on their particular needs. They’re often searching for content to help them identify the exact nature of their wealth or asset management issue and get that problem solved fast. In fact, that’s why …

Is your financial content addressing your audience’s pain points?

The Buyer’s Journey Begins Online When people are experiencing some pain or challenge, they go looking for solutions, usually online first.In simplest terms, marketers describe this process as “the buyer’s journey.” While this isn’t often a linear process, it has three stages: awareness stage, consideration stage, and decision stage.  That’s true for B2B purchasers, too, …

3 Ways to Know Your Wealth Firm’s Content Is Missing Your Target Audiences

A common mistake many businesses make is equating all web traffic with website marketing success. This is true as of wealth management firms as it is other enterprises. While having content that attracts a large number of visitors is great, the goal of most wealth management firms isn’t to get just whatever traffic they can. It’s to …

9 Keys to Business Publicity Success

Most businesses know that publicity—getting your story in the good old-fashioned mainstream media—is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, …

Getting to “Yes!” What Kind of Editorial Content Increases Engagement Rates?

There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals. …

Why A Professional Journalist Makes the Best Editorial Content Writer

Good Storytelling Equals Successful Content Marketing It’s now stating the obvious that we live in the era of information overload. Your target audience experiences just what you do whenever they go online to find information that helps them solve a problem or answer a question. To capture the attention of your target audience successfully, you …

What is a strategic content writer and how do they benefit my content marketing team?

Frankly, content marketing programs are mainly about the writing. It gets used in all aspects of content production from editorial to social, video to audio scripts. Editorial content just won’t get the engagement and business outcomes you want if the writing isn’t exceptional, right? That makes finding top writing talent a priority. But, one of …

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