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I'm an award-winning finance journalist with marketing expertise and business acumen. I offer engagement-generating, personal finance and small business development content writing services to thriving—high growth or established—blogs and media outlets. My passion is to help your consumer readers make their dollars make sense and operate their business with growing wealth as their focus. My business goal for Get Money Moxie is to produce targeted, shareable editorial content that fits seamlessly into your 360-degree content marketing strategy to help you build your desired audience relationships. Let me benefit your business with my strategic content writing expertise. Please contact me about your appropriate editorial content project or journalism assignment. (If you're representing an enterprise-level wealth industry or financial brand that has strategic corporate communications needs (including change management communications, CSR, internal communications for employee experience or equitable D&I messaging), please visit Thrive Wealth Communications to learn how I help your organization.)

3 Ways to Know Your Wealth Firm’s Content Is Missing Your Target Audiences

A common mistake many businesses make is equating all web traffic with website marketing success. This is true as of wealth management firms as it is other enterprises. While having content that attracts a large number of visitors is great, the goal of most wealth management firms isn’t to get just whatever traffic they can. It’s to …

9 Keys to Business Publicity Success

Most businesses know that publicity—getting your story in the good old-fashioned mainstream media—is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, …

Getting to “Yes!” What Kind of Editorial Content Increases Engagement Rates?

There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals. …

What is a strategic content writer and how do they benefit my content marketing team?

Frankly, content marketing programs are mainly about the writing. It gets used in all aspects of content production from editorial to social, video to audio scripts. Editorial content just won’t get the engagement and business outcomes you want if the writing isn’t exceptional, right? That makes finding top writing talent a priority. But, one of …

Is hiring strategic content writers without a formal content marketing plan smart?

More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a …

Infographic: 5 Questions to Answer for Your New Strategic Content Writer

Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet writing demands is a strategic content writing consultant because of their specialized skills. A strategic content writer is a professional writer with a strong editorial …

Running Your Small Law Firm Wrong Kills Marketing Success: Here’s the Solution

In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s because many don’t know how to run their law firms as a business. In that post, I showed small law firm owners why many of them aren’t skilled in running …

Running your small law firm wrong kills marketing success: Here’s How

Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate their …

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