Category «Business Development»

Is your financial content addressing your audience’s pain points?

The Buyer’s Journey Begins Online When people are experiencing some pain or challenge, they go looking for solutions, usually online first.In simplest terms, marketers describe this process as “the buyer’s journey.” While this isn’t often a linear process, it has three stages: awareness stage, consideration stage, and decision stage.  That’s true for B2B purchasers, too, …

3 Ways to Know Your Wealth Firm’s Content Is Missing Your Target Audiences

A common mistake many businesses make is equating all web traffic with website marketing success. This is true as of wealth management firms as it is other enterprises. While having content that attracts a large number of visitors is great, the goal of most wealth management firms isn’t to get just whatever traffic they can. It’s to …

9 Keys to Business Publicity Success

Most businesses know that publicity—getting your story in the good old-fashioned mainstream media—is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, …

Getting to “Yes!” What Kind of Editorial Content Increases Engagement Rates?

There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals. …

Running Your Small Law Firm Wrong Kills Marketing Success: Here’s the Solution

In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s because many don’t know how to run their law firms as a business. In that post, I showed small law firm owners why many of them aren’t skilled in running …

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