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Growing Reader Courage to Get Wealth by Making Their Dollars Make Sense
Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate their …
Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to reduce or eliminate marketing spend, attorneys attempt to execute content marketing campaigns themselves. But, this is a dead end for attorneys and here are five valid reasons why. Most practicing …
Today, a lot of people have great dreams of writing that best-selling novel or other book or making their online content “go viral” by becoming the next blogging or content marketing sensation. In fact, for books, the publishing industry has shifted so significantly that doors virtually have swung wide open to diverse voices through self-publishing. …
The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, studies show that documented content marketing strategies are most effective while “spray and pray” approaches are not only a waste of precious resources, they usually fail. The Content Marketing Institute …
Meet Johnny Ducketts.* He’s the man in the picture above, and he’s your direct competitor. He looks happy, doesn’t he? That’s because he recognizes the world of marketing has forever shifted and it continues to change. He’s accepted the reality that audiences want useful, compelling content, not sales pitches or ads. That’s communications, which is an …