Category «Business Development»

Running your small law firm wrong kills marketing success: Here’s How

Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate their …

5 Reasons “DIY” Legal Content Marketing Is a Dead End for Lawyers

Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to reduce or eliminate marketing spend, attorneys attempt to execute content marketing campaigns themselves. But, this is a dead end for attorneys and here are five valid reasons why. Most practicing …

Publishing books or content on your own? Why You Must Hire a Professional Writer

Today, a lot of people have great dreams of writing that best-selling novel or other book or making their online content “go viral” by becoming the next blogging or content marketing sensation. In fact, for books, the publishing industry has shifted so significantly that doors virtually have swung wide open to diverse voices through self-publishing. …

6 Steps to Making Your Law Firm’s “Spray and Pray” Content Marketing Strategy Formal

The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, studies show that documented content marketing strategies are most effective while “spray and pray” approaches are not only a waste of precious resources, they usually fail. The Content Marketing Institute …

4 Ways Your Digital Messaging Is Making Your Competitors Money

Meet Johnny Ducketts.* He’s the man in the picture above, and he’s your direct competitor. He looks happy, doesn’t he? That’s because he recognizes the world of marketing has forever shifted and it continues to change. He’s accepted the reality that audiences want useful, compelling content, not sales pitches or ads. That’s communications, which is an …

Do NOT follow this link or you will be banned from the site!