Category «Content Marketing»

Why A Professional Journalist Makes the Best Editorial Content Writer

Good Storytelling Equals Successful Content Marketing It’s now stating the obvious that we live in the era of information overload. Your target audience experiences just what you do whenever they go online to find information that helps them solve a problem or answer a question. To capture the attention of your target audience successfully, you …

5 Ways Original Content Converts Your Brand’s Site Visitors Into Clients

Today, I work almost exclusively with thriving corporate brands, content marketing companies, small business or commercial law firms on strategic content writing projects. These are successful enterprises that didn’t get to their level be happenstance. Great marketing helped. The majority not only understand content marketing strategy, but they also have marketing teams or a manager …

Getting to “Yes!” What Kind of Editorial Content Increases Engagement Rates?

There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals. …

What is a strategic content writer and how do they benefit my content marketing team?

Frankly, content marketing programs are mainly about the writing. It gets used in all aspects of content production from editorial to social, video to audio scripts. Editorial content just won’t get the engagement and business outcomes you want if the writing isn’t exceptional, right? That makes finding top writing talent a priority. But, one of …

Is hiring strategic content writers without a formal content marketing plan smart?

More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a …

Infographic: 5 Questions to Answer for Your New Strategic Content Writer

Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet writing demands is a strategic content writing consultant because of their specialized skills. A strategic content writer is a professional writer with a strong editorial …

5 Reasons “DIY” Legal Content Marketing Is a Dead End for Lawyers

Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to reduce or eliminate marketing spend, attorneys attempt to execute content marketing campaigns themselves. But, this is a dead end for attorneys and here are five valid reasons why. Most practicing …

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