Category «Content Marketing»

When should your law firm hire a journalist to ghostwrite content?

To attract your ideal legal clients or referrals and increase revenue, your law practice potential clients need to see it as a trustworthy industry leader that is an expert at solving legal challenges. This is particularly challenging for smaller B2B law firms who may not have as much marketing reach as larger ones. However, larger firms …

6 Steps to Making Your Law Firm’s “Spray and Pray” Content Marketing Strategy Formal

The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, studies show that documented content marketing strategies are most effective while “spray and pray” approaches are not only a waste of precious resources, they usually fail. The Content Marketing Institute …

4 Ways Your Digital Messaging Is Making Your Competitors Money

Meet Johnny Ducketts.* He’s the man in the picture above, and he’s your direct competitor. He looks happy, doesn’t he? That’s because he recognizes the world of marketing has forever shifted and it continues to change. He’s accepted the reality that audiences want useful, compelling content, not sales pitches or ads. That’s communications, which is an …

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