Category «Corporate Communications»

Should wealth managers hire journalists to ghostwrite communications content?

It’s increasingly important in this era of information overload for your wealth management firm to capture the attention of your target client with messaging focused on their particular needs. They’re often searching for content to help them identify the exact nature of their wealth or asset management issue and get that problem solved fast. In fact, that’s why …

Is your financial content addressing your audience’s pain points?

The Buyer’s Journey Begins Online When people are experiencing some pain or challenge, they go looking for solutions, usually online first.In simplest terms, marketers describe this process as “the buyer’s journey.” While this isn’t often a linear process, it has three stages: awareness stage, consideration stage, and decision stage.  That’s true for B2B purchasers, too, …

3 Ways to Know Your Wealth Firm’s Content Is Missing Your Target Audiences

A common mistake many businesses make is equating all web traffic with website marketing success. This is true as of wealth management firms as it is other enterprises. While having content that attracts a large number of visitors is great, the goal of most wealth management firms isn’t to get just whatever traffic they can. It’s to …

9 Keys to Business Publicity Success

Most businesses know that publicity—getting your story in the good old-fashioned mainstream media—is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, …

Getting to “Yes!” What Kind of Editorial Content Increases Engagement Rates?

There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals. …

Why A Professional Journalist Makes the Best Editorial Content Writer

Good Storytelling Equals Successful Content Marketing It’s now stating the obvious that we live in the era of information overload. Your target audience experiences just what you do whenever they go online to find information that helps them solve a problem or answer a question. To capture the attention of your target audience successfully, you …

What is a strategic content writer and how do they benefit my content marketing team?

Frankly, content marketing programs are mainly about the writing. It gets used in all aspects of content production from editorial to social, video to audio scripts. Editorial content just won’t get the engagement and business outcomes you want if the writing isn’t exceptional, right? That makes finding top writing talent a priority. But, one of …

Is hiring strategic content writers without a formal content marketing plan smart?

More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a …

Infographic: 5 Questions to Answer for Your New Strategic Content Writer

Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet writing demands is a strategic content writing consultant because of their specialized skills. A strategic content writer is a professional writer with a strong editorial …

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