Category «Legal Considerations»

Should wealth managers hire journalists to ghostwrite communications content?

It’s increasingly important in this era of information overload for your wealth management firm to capture the attention of your target client with messaging focused on their particular needs. They’re often searching for content to help them identify the exact nature of their wealth or asset management issue and get that problem solved fast. In fact, that’s why …

Running your small law firm wrong kills marketing success: Here’s How

Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate their …

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