Category «Small Law Firm Operations»

Running Your Small Law Firm Wrong Kills Marketing Success: Here’s the Solution

In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s because many don’t know how to run their law firms as a business. In that post, I showed small law firm owners why many of them aren’t skilled in running …

Running your small law firm wrong kills marketing success: Here’s How

Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate their …

5 Reasons “DIY” Legal Content Marketing Is a Dead End for Lawyers

Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to reduce or eliminate marketing spend, attorneys attempt to execute content marketing campaigns themselves. But, this is a dead end for attorneys and here are five valid reasons why. Most practicing …

When should your law firm hire a journalist to ghostwrite content?

To attract your ideal legal clients or referrals and increase revenue, your law practice potential clients need to see it as a trustworthy industry leader that is an expert at solving legal challenges. This is particularly challenging for smaller B2B law firms who may not have as much marketing reach as larger ones. However, larger firms …

6 Steps to Making Your Law Firm’s “Spray and Pray” Content Marketing Strategy Formal

The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, studies show that documented content marketing strategies are most effective while “spray and pray” approaches are not only a waste of precious resources, they usually fail. The Content Marketing Institute …

Do NOT follow this link or you will be banned from the site!