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Growing Reader Courage to Get Wealth by Making Their Dollars Make Sense
In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s because many don’t know how to run their law firms as a business. In that post, I showed small law firm owners why many of them aren’t skilled in running …
Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate their …
Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to reduce or eliminate marketing spend, attorneys attempt to execute content marketing campaigns themselves. But, this is a dead end for attorneys and here are five valid reasons why. Most practicing …
To attract your ideal legal clients or referrals and increase revenue, your law practice potential clients need to see it as a trustworthy industry leader that is an expert at solving legal challenges. This is particularly challenging for smaller B2B law firms who may not have as much marketing reach as larger ones. However, larger firms …
The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, studies show that documented content marketing strategies are most effective while “spray and pray” approaches are not only a waste of precious resources, they usually fail. The Content Marketing Institute …