Expertise & Services

The Right Business & Finance Writer

As a busy marketing professional, news editor, brand or blog editor, you want to choose an experienced strategic editorial content writer quickly. You want one like me with a strong track record in journalism and content writing for marketing programs.

With my love of personal finance, investing, residential real estate and small business I bring passion to your projects with my specialized, remote writing services. I also can offer more comprehensive services like digital content communications strategy that makes you confident my deliverables fit seamlessly into your content marketing plan.

Most recently, I’ve focused on providing my strategic editorial content writing services to residential real estate and personal finance clients. They’ve included Fifth Third Bank Wealth ManagementDiners Club International, New York Life, Traveler’s Insurance, MetLife, EsuranceTrulia, Lending Tree’s Magnify Money, Trusted Choice and The Mortgage Reports.

And, I work regularly with content marketing platforms like Contently and ClearVoice and have worked with NewsCred, IZEA, Skyword, and Yahoo! Branded Content as well as for small to midsize digital marketing agencies.

I’m also a working journalist and always looking to contribute to top media organizations. My recent news media outlet and trade publication clients include NBC’s TODAY.com, CountryLiving.com, WomansDay.com, CreditUnions.com, Cox Media’s ClarkHoward.com, Next Avenue, and HR Magazine.

Because finding the right complementary services can be challenging in a crowded marketplace, filling that talent gap where I provide the most value to my clients. They know by contracting with me, they are getting an experienced professional communicator with top-notch expertise. I offer strategic content writing or digital communications strategy services that most benefit your company or publication at competitive investment.

What I Offer

My passion and the highest benefit I bring to any organization is messaging that helps them meet their business objectives. Most often, it’s writing clean, ready-to-publish content that builds relevance, reach, and relationships. In some cases, I provide strategic assistance with developing engagement-generating messaging programs.

My primary target industry is financial services, including real estate and I focus on personal finance management and retail investing. But, I’ve developed expertise across multiple service business domains.

I bring my expertise as an award-winning, long-time journalist and professional communicator to thriving—high growth or well-established—publications, financial services and retail investing brands, content or digital marketing agencies or financial planning firms. Below is an overview of my areas of specialty.

Content Writing Services

With 20 years of professional writing experience, I can offer expert content writing services in a variety of forms, including:

  • Original content writing—white papers, case studies, ebooks, guides
  • Journalism—short or feature-length service pieces
  • Blog posts—brief or reported posts
  • Ghostwriting—non-bylined blog content or small business thought-leadership targeting consumer audiences
  • Press Content—for digital consumer audiences
  • Infographic and visual content text—creative direction or assigned text
  • Social media text—platform and communications plan-specific messaging

An expert researcher, I have written on a variety of topics including upscale travel and lifestyle related to wealth enjoyment. But, my niches are:

  • Personal Finance Management
  • Retail Investing
  • Residential Real Estate
  • Life and Property Insurance
  • Small Business Insurance
  • Small Business Finance
  • Small Business Operations and Development
  • Cybersecurity and Consumer Technology

I also can provide content writing services to the hospitality industry, including vacation property rental agencies, bed & breakfasts and inns targeting upscale guests.

Content Marketing Expertise

I’m adept at writing editorial content in an audience-driven, relatable, SEO- and reader-friendly manner so you can use my material in every communications aspect of a content marketing program.

I also have WordPress and other CMS skills, work regularly on project management platforms like Asana and with communications tools like Zoom or Slack to facilitate the content writing process.

Moreover, while I’ve been practicing online marketing for 20 years, I maintain knowledge of current inbound marketing techniques. I’ve been using social media since 2008 (when I began coaching others to use the platforms). So, I’m able to write text scripts and messaging for social media platforms. That way, you can promote the content I’ve written on social media in a way that helps it get traction.

However, in general, I only offer these social media content writing if I’m also writing content for your organization. Please feel free to ask for more details on that when we chat.

Journalism

I still write for limited top trade publications and media outlets providing only service pieces related to the service sectors identified above. I also write HR and some travel lifestyle articles for upscale and wealth-focused audiences. If you’re an editor interested in my writing for your publication, please learn more about what I offer on the Media Outlets and Trade Media page and review my recent writing credits as well.

I apply strict rules of journalism ethics and style to writing any pieces for bona fide news media and news-oriented blogs. Similarly, I employ current strategies and tactics for writing editorial content for blogs and businesses.

Summary

I’m a professional corporate communicator who routinely writes bylined news and editorial content for a variety of publications, blogs, and brands. I write and create messaging strategy that conveys information in an understandable and motivating manner.

As a business professional with expertise in communications, I’m bilingual: I speak both “marketing” and “messaging.” I recognize content communications must support you in achieving your strategic business goals as well as your editorial or content marketing objectives.

So, I make sure any messaging I create, regardless of the channel or platform it’s for, meets the business requirements of your news organization or brand. I am skilled in developing communications in my client’s distinctive “voice,” and I never write down to sophisticated reading your audience.

In addition to all forms of content writing, I am skilled at converting raw or draft content into readable shape to make the ideas of those who are not professional writers (like many financial advisors or executives) read well. That also ensures your written content fits into your communications strategy and resonates with your particular audience. Most importantly, as a strategic content writer with fluency in the language and essentials of business, I design this writing work to make you look like what you are—an expert.

The bottom line is simple: If it’s business communications, I can create the strategy for developing and transmitting it for your brand because I have probably done it many times for other clients. I bring my savvy in overall corporate communications strategy to working collaboratively with you to help you make your messaging shine.

Work With Me

I would love to learn about your project and if we’re a well-suited to work together. Please review resume to find out more about how my strategic content writing services can fit seamlessly into your overall content marketing plan.

Also, to prevent misunderstandings when we connect and make the best use of both of our time it’s important to understand what I don’t offer and the organizations from which I decline opportunities. So, please visit those pages, too.

Then, if you believe I’m a fit for your project or organization’s writing needs, let’s talk today.

I look forward to hearing from you about your project and, potentially working with you.

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