Editorial Content Strategy & Brand Storytelling

Engage the Right Editorial Content Strategist and Finance Brand Storyteller

As a busy marketing professional, news editor, brand or blog editor, you want to choose an experienced strategic editorial content strategist who’s also an expert writer quickly. You want one with a strong track record in journalism and content writing for large-scale marketing programs and an exceptional educational background. 

I’m an award-winning business journalist who brings the FIRE to my writing and content strategy. That is, I have extensive domain expertise in specific niches, including finance, and I offer editorial content strategy and brand storytelling those almost exclusively. Here’s a more detailed overview of my areas of expertise:

√  FIRE: personal finance (including investing tips though no stock guidance), insurance and residential real estate, residential RE and insurance.
√  Small and Midsize Business: operations, development, financing, and strategy.
√  Technology: Cybersecurity, mobile apps, cloud computing, IoT, AI, machine learning, gamification, smart spaces, home and small office networking and VR/AR/MR.
√  Upscale Travel: personal travel deals and opportunities to hotels, B&Bs and vacation rentals; international and local journeys

I have written in all these areas for over 20 years and I bring authentic passion to your projects with my specialized, remote strategic communications services. I write about them from an editorial perspective with your marketing and business strategic objectives in mind.

I also can offer more comprehensive services like digital content communications strategy that makes you confident my written deliverables fit seamlessly into your content marketing plan.

Most recently, I’ve provided my strategic editorial content writing services to residential real estate and personal finance clients. They’ve included Fifth Third Bank Wealth ManagementDiners Club International, New York Life, Traveler’s Insurance, MetLife, Esurance, National Bank of Arizona, Trulia, PayPal, Lending Tree’s Magnify Money, Eave, Trusted Choice and The Mortgage Reports.

I’ve contributed content about commercial finance and business operations to Avalara TrustFile and on legal career and law firm business development to Special Counsel and Lawyernomics by Avvo.

Moreover, I work regularly with content marketing platforms like Contently and ClearVoice and have worked with other premier content platforms as well as for small to midsize digital marketing agencies.

I’m also a working journalist and always looking to contribute to top media organizations. My recent news media outlet and trade publication clients include NBC’s TODAY.com, CountryLiving.com, WomansDay.com, Cox Media’s ClarkHoward.com, and Next Avenue.

Because finding the right complementary services can be challenging in a crowded marketplace, filling that talent gap is where I provide the most value to my clients. They know by contracting with me, they are getting an experienced professional communicator with top-notch expertise.

I bring the strategic content writing or digital communications strategy services that most benefit your company or publication at competitive investment.

What I Offer

My passion and the highest benefit I bring to any organization is messaging that helps them meet their business objectives. Most often, it’s writing clean, ready-to-publish content that builds relevance, reach, and relationships. In some cases, I provide strategic assistance with developing engagement-generating messaging programs.

My primary target industry is financial services, including real estate and I focus on personal finance management and retail investing. But, I’ve developed expertise across multiple service business domains.

I bring my expertise as an award-winning, long-time business finance journalist and professional communicator to thriving—high growth or well-established—publications, financial services and retail investing brands, content or digital marketing agencies or financial planning firms. I enhance that value with my educational background and experience in digital communications strategy.

Below is an overview of my areas of specialty.

Editorial Content Writing

With 20 years of professional writing experience, I can offer expert editorial content writing services in a variety of forms, including:

  • Original content writing—white papers, case studies, ebooks, guides
  • Journalism—short or feature-length service pieces
  • Blog posts—brief or reported posts
  • Ghostwriting—non-bylined blog content or small business thought-leadership targeting consumer audiences
  • Press Content—for digital consumer audiences
  • Infographic and visual content text—creative direction or assigned text
  • Social media text—platform and communications plan-specific messaging

An expert researcher, I have written on a variety of topics including upscale travel and lifestyle related to wealth enjoyment. But, my niches are:

  • Personal Finance Management
  • Retail Investing
  • Residential Real Estate
  • Life and Property Insurance
  • Small Business Insurance
  • Small Business Finance
  • Small Business Operations and Development
  • Cybersecurity and Consumer Technology

I also can provide content writing services to the hospitality industry, including vacation property rental agencies, bed & breakfasts and inns targeting upscale guests.

However, in general, I only offer these social media content writing if I’m also writing content for your organization and you can expect additional fees for those services. Please feel free to ask for more details on that when we chat.

Editorial Content Strategy

I’ve been practicing online marketing for 20 years, I maintain knowledge of current inbound marketing techniques. I’ve been using social media since 2008 (when I began coaching others to use the platforms). So, I’m able to write text scripts and messaging for social media platforms. That way, you can promote the content I’ve written on social media in a way that helps it get traction.

I’m adept at helping you develop an audience-driven, relatable, SEO- and engagement-generating editorial content strategy that addresses every communications aspect of your content marketing program. I can help you identify the tools, channels, strategies and tactics that fit seamlessly into your 360 degree content marketing program and aligns with your business goals and objectives.

I also have WordPress and other CMS skills, work regularly on project management platforms like Asana and Trello, and use communications tools like Zoom or Slack to facilitate the editorial content strategy development process.

The bottom line is simple: If it’s business communications, I can create the strategy for developing and transmitting it for your brand because I have probably done it many times for other clients. I bring my savvy in overall external communications strategy to working collaboratively with you to help you make your messaging shine.


I still offer independent journalism services for select, leading trade publications and media outlets providing only service pieces related to the niches identified above. I also write about career shifts from employee to business owner and some travel articles to media outlets targeting upscale and wealth-focused audiences.

If you’re an editor interested in my writing for your publication, please learn more about what I offer on the “Media Outlets and Trade Media” page and review my recent writing work as well.

I apply strict rules of business and journalism ethics as well as journalistic style to writing any pieces for bona fide news media and news-oriented blogs. Similarly, I employ current strategies and tactics for writing editorial content for blogs and businesses.

I work to produce award-winning quality stories for whomever I write.


I’m a professional corporate communicator who is near completion of my master’s degree from Georgetown University where I’ve focused, in large part, on digital communications strategy. I routinely write bylined news and editorial content for a variety of publications, blogs, and brands. I write and create a messaging strategy that conveys information in an understandable and motivating manner.

As a business professional with expertise in communications, I’m multilingual: I speak “business strategy,” “marketing,” and “messaging.” I recognize content communications must support you in achieving your strategic business goals as well as your editorial or content marketing objectives. The editorial content strategy and writing I provide “speaks” the language of business so it can help you reach revenue objectives.

Accordingly, not only does any messaging I create, regardless of the channel or platform it’s for, meets the business requirements of your news organization or brand, it also communicates in my client’s distinctive “voice.” Moreover, I never write “down” to your sophisticated readers.

In addition to all forms of content writing, I am skilled at converting raw or draft content into readable shape to make the ideas of those who are not professional writers (like many financial advisors or executives) read well. That also ensures your written content fits into your communications strategy and resonates with your particular audience. My goal is to make you look like what you are—an expert.

Work With Me

I would love to learn about your project and if we’re well-suited to work together. Please review resume to find out more about how my strategic content writing services can fit seamlessly into your overall content marketing plan.

Also, to prevent misunderstandings when we connect and make the best use of both of our time it’s important to understand what I don’t offer and the organizations from which I decline opportunities. So, please visit those pages, too.

Then, if you believe I’m a fit for your project or organization’s writing needs, let’s talk today.

I look forward to hearing from you about your project and, potentially working with you.

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