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5 Ways Original Content Converts Your Brand’s Site Visitors Into Clients

Today, I work almost exclusively with thriving corporate brands, content marketing companies, small business or commercial law firms on strategic content writing projects. These are ...

5 Ways Original Content Converts Your Brand’s Site Visitors Into Clients

3 Content Marketing Strategies That Generate Qualified Leads

Every business wants more qualified leads created on or coming to their website. After all, it’s no longer true with websites that “if you build it, ...

3 Content Marketing Strategies That Generate Qualified Leads

9 Keys to Business Publicity Success

Most businesses know that publicity—getting your story in the good old-fashioned mainstream media—is one of the most effective communications tactics they can use. In fact, ...

9 Keys to Business Publicity Success

Meet Jenna: Without This Insurance Coverage, Her Consulting Errors Were Costly

Don’t be one of 36-53% of small businesses will find themselves in an unprotected lawsuit during any given year. ...

Meet Jenna: Without This Insurance Coverage, Her Consulting Errors Were Costly

Content Marketing Definition: What is it and why does my small business need it?

Content Marketing is a serious thing now with some brands investing millions in the strategy and others increasing their investment every year. You read articles ...

Content Marketing Definition: What is it and why does my small business need it?

How NOT to Build Your Email Marketing List

Email is not dead but spamming people is. Avoid these email list-building tactics to keep your email marketing alive. ...

How NOT to Build Your Email Marketing List

5 Reasons “DIY” Legal Content Marketing Is a Dead End for Lawyers

Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to ...

5 Reasons “DIY” Legal Content Marketing Is a Dead End for Lawyers

When should your law firm hire a journalist to ghostwrite content?

To attract your ideal legal clients or referrals and increase revenue, your law practice potential clients need to see it as a trustworthy industry leader that ...

When should your law firm hire a journalist to ghostwrite content?

6 Steps to Making Your Law Firm’s “Spray and Pray” Content Marketing Strategy Formal

The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, ...

6 Steps to Making Your Law Firm’s “Spray and Pray” Content Marketing Strategy Formal

Publishing books or content on your own? Why You Must Hire a Professional Writer

Today, a lot of people have great dreams of writing that best-selling novel or other book or making their online content “go viral” by becoming ...

Publishing books or content on your own? Why You Must Hire a Professional Writer

Minding America’s Wealth Gap: Why Healthy Credit is a Key to Wealth Development

The wealthy always have properly leveraged debt to grow wealth so it’s a skill and strategy for wealth development you must learn as well. Here’s ...

Minding America’s Wealth Gap: Why Healthy Credit is a Key to Wealth Development

4 Ways Your Digital Messaging Is Making Your Competitors Money

Meet Johnny Ducketts.* He’s the man in the picture above, and he’s your direct competitor. He looks happy, doesn’t he? That’s because he recognizes the world ...

4 Ways Your Digital Messaging Is Making Your Competitors Money

5 Reasons This Journalist Won’t Do Paid ‘Media Placement’

I won’t sell my byline to help clients contribute to the #FakeNews epidemic. ...

5 Reasons This Journalist Won’t Do Paid ‘Media Placement’

Naming Your Writing Business: When Catchy Becomes Risky

Choosing a clever business name can be a gamble that costs you business. Is that a risk you’re willing to take? ...

Naming Your Writing Business: When Catchy Becomes Risky

Why Independent Writers Should Pitch Simultaneously

To end your independent writer’s feast or famine existence, you must change your pitching mindset. ...

Why Independent Writers Should Pitch Simultaneously

Reject the Spec Writing Work Offers or Hate Yourself Like I Did

Want to avoid that gross feeling that comes with being used? Avoid unpaid writing tests. ...

Reject the Spec Writing Work Offers or Hate Yourself Like I Did

Independents: Avoid getting burned on client pay. Here’s how.

Working as a contractor is hard enough. Don’t let trouble getting paid keep you broke. ...

Independents: Avoid getting burned on client pay. Here’s how.

How a Business Owners Policy Could Have Saved This Small Business

The price of running your enterprise without business owners protection can be higher than it’s cost. ...

How a Business Owners Policy Could Have Saved This Small Business

3 Key Business Contract Elements That Can Prevent Legal Disputes

Stay generating revenue, not racking up legal bills and losing business using the right contacts. ...

3 Key Business Contract Elements That Can Prevent Legal Disputes

9 Key Business Insurance Types That Protect Your Small Business

Putting the right coverage in place can save your business, personal finances and wealth. ...

9 Key Business Insurance Types That Protect Your Small Business

3 Vital Ways to Guard Yourself Against Small Business Legal Trouble

Solid contracts are just the start for guarding your personal and business wealth against legal risk. ...

3 Vital Ways to Guard Yourself Against Small Business Legal Trouble

Employers Without This Insurance Could Face a Legal Nightmare

With employees, you need more than worker’s comp to prevent wealth-damaging legal issues. ...

Employers Without This Insurance Could Face a Legal Nightmare

Is driving in the gig economy without commercial auto insurance risky?

Here’s how one part-time delivery driver learned the answer to this question—the hard way. ...

Is driving in the gig economy without commercial auto insurance risky?

12 Consulting Contract Terms to Carefully Consider

Before you sign a contract with a new client, know the terms you should review thoroughly. Then, request revision or renegotiate terms where necessary so ...

12 Consulting Contract Terms to Carefully Consider

Independents, can an EIN, trade name or incorporation protect your identity?

Not only can this strategy protect you if you use it properly, it can provide other benefits to you, too. ...

Independents, can an EIN, trade name or incorporation protect your identity?

Running your small law firm wrong kills marketing success: Here’s How

Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers ...

Running your small law firm wrong kills marketing success: Here’s How

Running Your Small Law Firm Wrong Kills Marketing Success: Here’s the Solution

In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s ...

Running Your Small Law Firm Wrong Kills Marketing Success: Here’s the Solution
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