5 Ways Original Content Converts Your Brand’s Site Visitors Into Clients
Today, I work almost exclusively with thriving corporate brands, content marketing companies, small business or commercial law firms on strategic content writing projects. These are ...
3 Content Marketing Strategies That Generate Qualified Leads
Every business wants more qualified leads created on or coming to their website. After all, it’s no longer true with websites that “if you build it, ...
9 Keys to Business Publicity Success
Most businesses know that publicity—getting your story in the good old-fashioned mainstream media—is one of the most effective communications tactics they can use. In fact, ...
Meet Jenna: Without This Insurance Coverage, Her Consulting Errors Were Costly
Don’t be one of 36-53% of small businesses will find themselves in an unprotected lawsuit during any given year. ...
Content Marketing Definition: What is it and why does my small business need it?
Content Marketing is a serious thing now with some brands investing millions in the strategy and others increasing their investment every year. You read articles ...
How NOT to Build Your Email Marketing List
Email is not dead but spamming people is. Avoid these email list-building tactics to keep your email marketing alive. ...
5 Reasons “DIY” Legal Content Marketing Is a Dead End for Lawyers
Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to ...
When should your law firm hire a journalist to ghostwrite content?
To attract your ideal legal clients or referrals and increase revenue, your law practice potential clients need to see it as a trustworthy industry leader that ...
6 Steps to Making Your Law Firm’s “Spray and Pray” Content Marketing Strategy Formal
The first step to creating a content marketing strategy that can drive increased revenue to your smaller B2B law firm is a formal plan. In fact, ...
Publishing books or content on your own? Why You Must Hire a Professional Writer
Today, a lot of people have great dreams of writing that best-selling novel or other book or making their online content “go viral” by becoming ...
Minding America’s Wealth Gap: Why Healthy Credit is a Key to Wealth Development
The wealthy always have properly leveraged debt to grow wealth so it’s a skill and strategy for wealth development you must learn as well. Here’s ...
4 Ways Your Digital Messaging Is Making Your Competitors Money
Meet Johnny Ducketts.* He’s the man in the picture above, and he’s your direct competitor. He looks happy, doesn’t he? That’s because he recognizes the world ...
5 Reasons This Journalist Won’t Do Paid ‘Media Placement’
I won’t sell my byline to help clients contribute to the #FakeNews epidemic. ...
Naming Your Writing Business: When Catchy Becomes Risky
Choosing a clever business name can be a gamble that costs you business. Is that a risk you’re willing to take? ...
Why Independent Writers Should Pitch Simultaneously
To end your independent writer’s feast or famine existence, you must change your pitching mindset. ...
Reject the Spec Writing Work Offers or Hate Yourself Like I Did
Want to avoid that gross feeling that comes with being used? Avoid unpaid writing tests. ...
Independents: Avoid getting burned on client pay. Here’s how.
Working as a contractor is hard enough. Don’t let trouble getting paid keep you broke. ...
How a Business Owners Policy Could Have Saved This Small Business
The price of running your enterprise without business owners protection can be higher than it’s cost. ...
3 Key Business Contract Elements That Can Prevent Legal Disputes
Stay generating revenue, not racking up legal bills and losing business using the right contacts. ...
9 Key Business Insurance Types That Protect Your Small Business
Putting the right coverage in place can save your business, personal finances and wealth. ...
3 Vital Ways to Guard Yourself Against Small Business Legal Trouble
Solid contracts are just the start for guarding your personal and business wealth against legal risk. ...
Employers Without This Insurance Could Face a Legal Nightmare
With employees, you need more than worker’s comp to prevent wealth-damaging legal issues. ...
Is driving in the gig economy without commercial auto insurance risky?
Here’s how one part-time delivery driver learned the answer to this question—the hard way. ...
12 Consulting Contract Terms to Carefully Consider
Before you sign a contract with a new client, know the terms you should review thoroughly. Then, request revision or renegotiate terms where necessary so ...
Independents, can an EIN, trade name or incorporation protect your identity?
Not only can this strategy protect you if you use it properly, it can provide other benefits to you, too. ...
Running your small law firm wrong kills marketing success: Here’s How
Something I constantly saw in small law firms who wanted to hire me to write their content was troubling me. I watched very smart lawyers ...
Running Your Small Law Firm Wrong Kills Marketing Success: Here’s the Solution
In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s ...
