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Today, a lot of people have great dreams of writing that best-selling novel or other book or making their online content “go viral” by becoming the next blogging or content marketing sensation.
In fact, for books, the publishing industry has shifted so significantly that doors virtually have swung wide open to diverse voices through self-publishing. Moreover, consultants and bloggers will tell you that “writing a book is the key to success and high revenue!” Or, they’ll insist that you must blog if you want to enhance your credibility and drive revenue.
So, books, blogs, and other written content have proliferated across the internet as well as offline and represent heavily those whose voices whose voices went unheard in the past. In fact, 2011 AOL study showed that over 27,000,000 pieces of content are shared daily on the web. WordPress statistics indicate online users publish 56,000,000 blog posts monthly.
The playing field, while not necessarily level, is not as slanted as it once was. The internet has made publishing content so democratic and accessible that many have become online superstars. That has translated into significant revenue for many of them.
Today that means many people try to write reams of content on their own that is supposed to show them as thought-leaders in their field or industry. But, not every author is a writer. Originating material is authorship, and almost anyone with a pen or a laptop can do that. But writing is a profession that requires training and experience to become an expert in the craft.
It’s important you recognize that creating expertly-written content is a skill, and not every author has that ability.
Consider the Consequences of Poorly Written Books or Content
In all cases where you’re authoring content for public consumption, if you don’t have top-notch writing skills, you can harm your reputation and discredit yourself in your efforts. That’s true no matter what kind of content you’re attempting to write.
Writing well is a craft and it takes years to develop skill. And frankly, not everyone has the ability to write well.” —Beverly Harzog, Top-Selling Book Author
While the concepts many authors present are outstanding and should receive a broad audience, their work lacks the polish of professionally written or edited work. And, if your blog posts, books, ebooks, white papers and website content isn’t well-received by your audience, they won’t see the value in hiring your firm or buying your products or services.
That’s because even when a book or article is self-published, your readers expect excellence. They demand well-structured thoughts and information conveyed in close to flawless copy with few or no grammatical errors.
They insist both print and online content be correctly formatted with the right image content to complement the work. They want your content—your book, white paper, blog post or website content—to be original, immediately useful and solve a problem or provide unique insight.
Moreover, the search engines demand the same, and their algorithms penalize for copy or content that is poorly written, disorganized or has high bounce rates. The algorithm creators test for the “this is not what I expected!” response from your site or blog’s visitors.
And, “bounce rate,” how quickly your visitors leave your site or blog after clicking on one of its links, is what is one of the factors that determine how well search engines rank your blog or website. The same applies to social media algorithms and users.
How much your content gets seen by users is based on how much they share it, not just like or comment on the content. In other words, it’s just as easy to become known for poor content online as it is for well-written content.
Not every author is a writer. Originating content is authorship and almost anyone with a pen or a laptop can do that. Creating professionally-written content is expertise not every author has.
So, if you’re considering authoring books or other content and you’re not a professional writer, you should invest in professional writing and editing services. Almost every successful book writer knows that their book won’t achieve top-selling status without professional editing.
In fact, books and content by authors that don’t receive the fine-tuning only qualified, experienced professional writers and editors can provide may not do nearly as well as those whose materials receive that expertise.
Even Experts Agree
Beverly Harzog nationally recognized credit card expert, consumer advocate, and author of Confessions of a Credit Junkie: Everything You Need to Know to Avoid the Mistakes I Made, agrees. Harzog’s thought-leadership in the area of consumer finance has landed her interviews with national media outlets like CNN Newsource and Fox News as well as Time, Washington Post and USAToday.
A former money writer for national media outlets, her blog is now where she focuses her energy and expertise to generate revenue for her business. She’s been so successful building her audience with quality, expertly written content that she no longer needs to make money by being paid by someone else to write for their blog.
She says, “The best way to make your book stand out is to make sure the writing and the editing are stellar. Writing well is a craft, and it takes years to develop skill. And frankly, not everyone can write well.”
Therefore, it’s essential that you obtain the services of a professional writer to make your work shine. The value of those services will far exceed the cost.
And professional writing (even ghostwriting) will be the difference between your blog, content or book being read and recommended or read and roundly—and probably loudly and publicly—criticized for the quality of the writing.
In fact, the proliferation of social media reviews virtually guarantees that people will discuss your book, ebook, white paper, blog posts or other content if they’re widely distributed using inbound marketing or digital publicity. This is especially true for self-published books.
As you undoubtedly know, word-of-mouth or mouse can have either favorable and adverse effect on sales of books and your products and services. Also, journalists either may refuse to review poorly written, self-published books or other content or, worse for you as the author, honestly write about how bad it is.
Harzog agrees, adding, “If you have something to say, and you want to self-publish a book, invest in a professional writer and editor. A well-written book is a business card that will make you look good. It will have the opposite effect if it’s riddled with grammatical errors or the text doesn’t flow well.”
The Smart Way to Positive Results
Self-published book authors, you’ve now heard from a best-selling writer. If you want your books to be a success, even if you’re a professional writer, invest in professional editing services.
That’s also true if you’re not a professional writer and are attempting to write content like blog posts, ebooks, white papers and newsletters that are meant to convey thought leadership in your industry.
When you have an important message to convey, make sure it isn’t ignored or missed by presenting it in the best manner possible while preserving your unique voice. Hire a professional writer or editor with proven qualifications, substantial publishing credits, and years of experience help make your work shine.
(c) 2015-2018. Dahna M. Chandler for Get Money Moxie, Inc. All rights reserved. This article may not be reproduced in whole or in part without express written permission of the author.
Image for book cover: Beverly Harzog
I’m an award-winning finance journalist with marketing expertise and business acumen. I offer engagement-generating, personal finance and small business development content writing services to thriving—high growth or established—blogs and media outlets. My passion is to help your consumer readers make their dollars make sense and operate their business with growing wealth as their focus.
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